Analysis of the impact on the customer experience due to the integration of interactive technology in a retail space
Abstract
The presence of technology in physical retail sites has a great tendency to incorporate smart and interactive elements; given this situation, the concept of smart retail arises to reinvent and, at the same time reinforcing, the role of stores in offering a better customer experience to consumers through the use of technology. This study explores the level of acceptance, interaction, and perception of users in technologically improved environments, the role of technology as a variable in the store's atmosphere, and the impact these implementations generate in terms of customer perception and the physical design of the space.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
AMexIHC make every effort to ensure the accuracy and rigour of all the information (the "Content") contained in out publications. However, AMexIHC and our representatives make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by AMexIHC. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information.
